編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | IN1328 | Telenor: Revolutionizing Retail Banking in Serbia: Digital Transformation of the Customer Experience | Niessing, Joerg;Plassmann, Hilke | Marketing | CASE STUDIES IN INFORMATION MANAGEMENT( MIS950 ) |
2 | IMD960 | Tetra Pak: A Digitally Enabled Supply Chain as a Competitive Advantage | Seifert, Ralf W.;Markoff, Richard | Operations management | CASE STUDIES IN INFORMATION MANAGEMENT( MIS950 ) |
3 | 9-421-024 | Digital Transformation 2.0: CEO Elie Girard at Atos | Neeley, Tsedal;Barnett, James | Other | CASE STUDIES IN INFORMATION MANAGEMENT( MIS950 ) |
4 | 9-716-455 | Reinventing Best Buy | Wells, John R.;Ellsworth, Gabriel | Other | CASE STUDIES IN INFORMATION MANAGEMENT( MIS950 ) |
5 | 9-718-519 | Voice War: Hey Google vs. Alexa vs. Siri | Yoffie, David B.;Wu, Liang;Sweitzer, Jodie;Eden, Denzil;Ahuja, Karan | Other | CASE STUDIES IN INFORMATION MANAGEMENT( MIS950 ) |
6 | MH0031 | Amazon.com, Inc. | Rothaermel, Frank T. | Other | CASE STUDIES IN INFORMATION MANAGEMENT( MIS950 ) |